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Supported the launch campaign for The Wall Street Journal’s new brand platform, It’s Your Business.
The  refresh modernized the brand and centered their edgier journalism. Develop and oversee the creative across social, email, web, video and print for the new brand. 






Supported the the marketing campaign for WSJ’s 2024 Presidential Election coverage. The campaging is based on the WSJ new branding and spanning three audiences, resulting in the best performing Election week on record.








Entre Nous is a boutique hotel and bar located in South Carolina. The hotel is based on a South Carolina swamp called Hell Hole Swamp. The swamp was home to bootleggers during prohibition. The branding was based on speakeasies and the culture of the prohibition surrounding it, also bringing in elements of privacy and secrecy. The hotel aims to enhance the visitors' private experience.












The typeface is named Betsu Bara, a Japanese saying about having two stomachs, especially for sweets. Betsu Bara includes both Latin and Japanese Katakana, Hiragana, and some Kanji. The typeface has two languages, like how some people have two stomachs.









8x8 is designed with sustainability in mind, made from strictly paper and printed on the RISO. 8x8 is a portable checkers game that contains the board and the pieces within the packaging. The game includes a booklet with instructions, strategy, and the history of checkers.
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